What is Digital transformation?

March 28, 2020

Digital transformation refers to the process of integrating digital technology across every area of a company. The idea is that these large scale digital changes will improve how a business operates and how it can provide customers with value. Digital transformation is also a cultural change whereby companies must be willing to try new things and experiment while learning about tech-based business solutions.

Companies are seeking digital transformation to achieve a future-proof state so that they can survive in our heavily digitized world. As John Chambers of Cisco Systems said, ‘At least 40% of all businesses will die in the next ten years...if they don’t figure out how to change their entire company to accommodate new technologies.’

Implementing digital transformation can help companies to improve agility; provide streamlined services; increase the efficiency of business operations, and achieve a customer-centric approach. Digital transformation strategies are intended to leverage the new technologies so that businesses can improve their impact within the market and seek to achieve innovation. The JM Group is one of the leading Digital recruiters in London and has experienced and dedicated teams that can source the types of specialist roles needed to implement digital transformation in your business.

How is digital transformation achieved?

A strong digital transformation strategy should seek to focus on every single area of your company. While it may not be possible to deploy all of your digital changes at once, a fully digitized operation should be the end goal. There are various ways that a digital transformation strategy can be achieved.

1 . Company activities

From your customer service to your HR, admin, and marketing, all company activities can benefit from technological innovation. When it comes to marketing campaigns, virtual reality experiences are becoming increasingly popular, to engage customers, and drive sales digitally. High street fashion retailer Topshop, once created a VR experience for London fashion week. The campaign involved providing customers with virtual seats at a celebrity-packed fashion show, using VR headsets.

A critical digital activity for the modern business is, of course, the use of social media. Businesses should seek to use social platforms to enhance branding, improve marketing, and provide customer and service. Many are using software tools such as Hootsuite, Sprout Social, or Buffer to manage social accounts, campaigns, and access analytical data.

2. Company Processes

Companies that seek to digitize their processes will benefit from an increase in the efficiency of their operations. Many digital changes involve using automation, streamlining various processes and allowing staff to focus on more complex tasks. For example, digital payroll software can help to automate time-consuming HR tasks. Using payroll software, employees can use a self-service login to access data on previous and current pay history or W-2 forms. The software further automates the process of keeping up with tax compliances and deadlines.

Robotic process automation is an application commonly used to automate business processes. Using RPA, a business can use AI software to manipulate data, capture applications for transaction processes, and trigger responses.

3. Company Culture

To achieve a successful digital transformation, it’s important to align your organizational culture with a focus on new technology and a customer-centric approach. You’ll want your company culture to prioritise digital maturity and the goal of becoming a future proof business.

These ideas are merely a few areas in which a business can seek digital transformation. There are many more, including workforce enablement, business models, and company ecosystems.